I put together a few emails in preparation for VMworld 2014 to ensure my colleagues felt empowered on social at the show. While that conference has recently passed us by, there is always another in-person opportunity around the bend.
Here are a few key tips I find effective and always update before a show.
— unedited emails below! —
All of us are about to attend the event of the year for Infinio. Using social media to interact with current or potential customers can be a huge differentiator for our brand *no matter how (non)technical you are* (read more on Inbound Marketing and Social Selling).
- Why? While Twitter isn’t the largest of platforms, it is the water cooler of all happenings at VMworld. Be there or miss out on those opportunities to engage.
- How? Here’s a helpful step-by-step
- Use a picture that will make it easy for people to recognize you in person from your online interactions
- Give yourself a brief bio. The best ones are declarative, not third person (say “I” instead of “Matt does”)
- Why? The more personable you feel online, the more likely people will meet you in person
- How? Ask me if you have questions on bios!
- You know all those celebrities Twitter recommends you follow? Unfollow them. Now. They’ll distract you from meeting real people (and finding real business)
- Begin by following 10 or less accounts. Make them real people (and maybe @Infinio too).
- Why? Twitter is overwhelming at first. Focusing on the right conversation makes it valuable
- How? Search “<<contact>> twitter” in Google and you’ll often find your customers. Search Twitter for #VMworld or #VMunderground and see who’s talking.
— / End / —
— Email #2 —
- Twitter is important to the enterprise technology community
- Creating a small social presence can have a huge impact
- Make your profile approachable and accurate
- Don’t be shy
Please feel free to reuse this advice verbatim. My only request is that you let me know how it goes in your organization.