Obvious point: I work at EMC.
Less obvious point: EMC is making use of the hashtag #NotAppy as you may have seen. Not everyone is finding humor in it:
— Justin Hurst (@Tomorrowisms) August 29, 2013
I want to take a moment and dig into how I feel about these from a factual and a speculative standpoint.
FACT - we at EMC have released a number of photos, and even a movie, calling NetApp into question.
FACT – NetApp is part of the Fortune 500 and is deployed in many others companies that make it on the list.
FACT – many community contributors in the partner space, and in the EMC Elect, sell NetApp to their customers.
OPINION – A level of quality is required to be deployed in our competitive market.
Said another way, no company in production as tier 1 storage is without respectable qualities universally recognized by experts in our industry.
Data integrity is a no-compromise conversation in the technical industry. Checkboxes like high availability and strong performance results in standards such as SPC-2 benchmarks are required.
OPINION - I respect the technical skill running through every member of the EMC Elect, which translates into a trust that I can have some respect for NetApp technology.
OPINION - I see NetApp as our hometown rival. We shout and wave our arms in public. The crowd goes wild.
Then we all go out together for a beer.
Like I imagine Bill and Jon doing.
Given this thought, I think the #NotAppy-ness is not a go at “punching downwards” as thought above, but more like picking on a friend. You’ll see quite a bit of it if you follow me on Twitter and even more so if you follow Joe Onisick.
There is certainly a line between razzing in a humorous way and public mockery. Where that line stands is another opinion; one only discovered mutually between two people.
Do I want us to continue to outsell NetApp? Of course. But I also rely on the Sales org to worry about that part.
Me, I build communities. That makes this conversation a whole lot easier.
We are all one community.